Machine learning, a type of AI that allows technology to learn or change when exposed to new data, enabled the functionality. One of the first projects Brandt worked on was enabling automatic red-eye detection and correction within Photoshop. We knew that AI would be one of the key ways to help our customers do their jobs better, more creatively, and also more intelligently as data sets became bigger and bigger.” More internet-connected devices, software, and services were moving to the cloud, which prompted us to start looking for ways to help our customers act on the heaps of data they have. “This was really the time of the big data craze. “Think back to 2003,” said Brandt, now senior principal scientist and director of the Media Intelligence Lab within Adobe Research. In 2003, Jon Brandt joined the Adobe Research team as part of an effort to expand the company’s focus on artificial intelligence (AI). Almost three decades later, a team of more than 120, comprising researchers and engineers at Adobe locations around the world, are working on more than 300 research projects per year. “ Adobe Research” launched in November 1988 with five people who were tasked with helping the company stay ahead of digital trends and technology advancements. That’s the main reason why so many companies have been putting real money and resources behind establishing “innovation labs.” Indeed, a 2015 study by Altimeter Group found that 38% of the leading 200 companies have teams dedicated to staying on top of digital trends and leading their innovation efforts.īut long before that research came out, Adobe (CMO.com’s parent company) had set up its own innovation lab. Necessity might be the mother of all inventions, but it takes many forward-thinking minds to figure out what customers want before even they realize it. Making Sense Of Adobe Sensei A combination of machine learning and deep-learning capabilities embedded into Adobe technologies, Sensei tackles many of today’s complex experience challenges that go well beyond the creative department.

Adobe sensei